Saturday, February 28, 2015

Honouring the finest hairstylists in Qatar.



Madi International, one of the leading distributors of internationally reputed professional beauty brands across the entire Middle East, introduced Goldwell; top German hair care brand to Qatar in June last year. 

Apart from being a world-renowned brand of hair products, Goldwell is also the first hair care brand in the region that celebrates hairdressers with great pride. Setting high standards of education for today’s hairdressers can drive the hair fashion market to grow along with international trends. It plays a pivotal role in elevating the standards of the beauty industry. “When it comes to beauty, Madi International is a brand that is always pushing the envelope to explore new boundaries and set new benchmarks. We believe in not only growing in the industry, but growing with it” said Maher Makarem, General Manager, Madi International Qatar. “We are happy to spot the light on Goldwell in this endeavour to ensure that all aspiring hairstylists are into the profession they deserve to be.” 

Madi International in coordination with Tajmeel, the Qatar International Beauty Academy, recently honoured a batch of their finest stylists celebrating them after completing Goldwell’s training. This ceremony was conducted at Old Marriott. As the driving force behind the training and the ceremony, Madi aims at enhancing the skill and knowledge of these hairdressers to the highest standards. The company’s ambition is to train and inform the hairdressers of the top salons in Qatar and minimize high risks. When it comes to promoting beauty and style, Madi has been at the forefront of such initiatives. And this collaboration with Tajmeel allowed them to do just that. 

Qatar International Beauty Academy (QIBA), Tajmeel was founded by the Social Development Centre (SDC), Tajmeel is an institution that is known to provide training of the highest calibre within the beauty industry. “It is our sense of responsibility in support of Qatar 2030 vision that we extend our professional team and widen our courses every year to increase opportunities in the community; providing the industry with skilled professionals and individuals with creative talent and personal growth”, said Beverley Crowther – Tajmeel Prinicpal, Designation, Tajmeel. The training is designed to train hairdressers of the top salons in Qatar. They are also trained on how to handle Goldwell’s products, such as their hair coloring solutions, and learn to apply their treatments under the guidance of the professionals.

Goldwell has made its mark across the globe with its superior and innovative products for all hair types and hair needs. By bringing Goldwell to the region Madi International made Goldwell established itself as a respectable brand and gained the respect of high-end salon professional profiles across the GCC. 

No comments:

Post a Comment

Your Views?