I visited once again this year - to the fashion capital of the world. LONDON. For the most talked-about trade fashion fair : Pure London (www.purelondon.com)
London by itself - It was as usual - a very 'British' experience. To put it simply, London has gone on to achieve a class of simplicity which no place on this earth can achieve in the next 200 years perhaps. It has this classic touch of unimpeachable elegance.
Pure London has its great advantages - a platform certainly for emerging brands. You can't have anything to complain about as long as you get an opportunity to showcase at the capital of England.
A host of old and new brands made their presence felt with much dignity and grace.. The show turned out to be one of the best so far with lovely catwalks interspersed with enlightening conversations termed as 'Pure Talks'!
Can't wait to now check out what London Fashion Week looks like!
Looking Forward Oh London!
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