Sunday, February 22, 2015

Fashion Capital : Fashion Enter

When i was at the pure london - i got an opportunity to visit a couple of very interesting places.

One of them was the iconic Fashion Enter / Fashion Capital division -( yes I call it a division by itself because that is what it has established itself into in the UK Fashion industry.)

As a business model, as well as a social entity - Fashion Enter is a successful achievement. Very effective and so grounded in its principle.

Jennifer Holloway - the CEO, is a woman of great character indeed. I met with her personally for a brief discussion of several business topics and she spoke volumes to me in her few words; I am much immature and so illiterate in actual terms compared with her. I felt it great honour to have had her time; not just that - I also felt tad guilty for occupying the busy lady.

So, the beginnings of my blog - I dedicate to her with great esteem and respect. It won't be much contribution - but I ensure my appreciation and thumbs up for all the serious Fashion enthusiasts, lovers and business people to visit the institution and contribute to Jennifer's dream of creating fashion opportunities, developing it as a systematic, quality conscious and socially effective business while keeping it simple! 

(Correct me if I am wrong Jenny! )

Below is a brief I have literally lifted off their website.. To enlighten my readers on what Fashion Capital is all about!

Cheers xx


Fashion Enter is a not for profit, social enterprise, which strives to be a centre of excellence for sampling, grading, production and for learning and development of skills within the fashion and textiles industry.

What do we do? is the UK's leading portal for the fashion industry and is the sister company to Fashion Enter Ltd
Launched in 2001 the FashionCapital site is a one stop online resource with a dedicated team of journalists, business advisors and industry experts to ensure users receive a unique insight into the world of fashion.

Production and Sampling
Fashion Enter has a Factory for large scale production and a Fashion Studio for grading, sampling and small productions runs. Both units are Sedex approved and produce for leading retailers, etailers, designers and new business start ups.

Business Mentoring and Workshops
Fashion Enter works with new designers that require complete business support from initial concept to garment production. Advice is offered through one to one mentoring, group workshops and seminars, specialist advisors and via the website.
All upcoming workshops, seminars and pattern cutting courses can be found on the Notice Board

The Showroom
Fashion Enter represents its designers to buyers and retailers both in the UK and globally. To date a selection of designers have successfully been sold into, Topshop, Debenhams, Simply Be and JD Williams. Global selling missions have taken place to South Africa, Brazil, New York, Latvia and Turkmenistan.
All upcoming buyer meetings and international trips can be found on the Notice Board

PROFILE Fashion Event
PROFILE is Fashion Enter's showcasing event for new and emerging designers and has been established since 2001. Bridging the gap between Graduate Fashion Week and London Fashion Week PROFILE enables buyers to meet new potential designers and networks the industry together.

Learning and Development
Fashion Enter is the UK's largest provider in the country for the Fashion and Textiles Apprenticeship programme and has been awarded the Tick – a mark of excellence provided by the government body Creative Skillset.
Fashion Enter has also created a Stitching Academy for a Level 1 award in Fashion and Textiles helping the unemployed to gain much needed stitching skills.
Educational Visits – Fashion Enter can engage with schools and colleges to provide students with a real insight into the fashion industry. Educational site visits to the Factory and the Fashion Studio are available with a review of the design life cycle. Projects can also be tailor made to fit in with school curriculums.

Special Projects
Fashion Enter often undertakes various projects and collaborations with a view to helping designers achieve brand recognition and generate sales. Past projects have included:
British Designers Collective at Bicester Village
The Queen's Diamond Jubilee
Made in Britain
Retail and Etail
The Clothes Show Live
The Collection
Design Competitions

Other Services
PR Dispensary Service – Fashion Enter's in-house PR service; The PR Dispensary is headed up by former editor and journalist JoJo Iles. It provides clients with a tailor made press release and distributing service.
Creative Designs - a unique design marketing agency to create a new branding concept for designers and their business which includes: logos, advertising banners, strap lines, letter heads, compliment slips and business cards.
Design Consultation – a service which enables clients to work with Fashion Enter's in-house designer to develop a concept into a viable and commercial collection.
Business Consultation – an opportunity to engage with a business consultant and gain advice and support on all areas of setting up and running a business successfully

Fashion Enter Ltd - Ernst & Young Entrepreneur of the Year 2013 for the Social Enterprise category; the London and South region

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