Monday, March 02, 2015

going trend crazy and shopping MAD at MODCLOTH.com

e-commerce, in gadgets and especially garments has lately taken the world by storm... 

Everything is on-line, your most luxurious up-market items to the most reasonable. And surprisingly, the amount of goodwill and faith it has earned (considering the risks involved in not being able to see and touch the said item actually before buying) - is astounding!



Speaking of which, there are those noteworthy ones which have contributed largely in terms of maintaining high standards and quality as well as operational ethics.


one of the trendiest and simplest on-line websites I absolutely LOVE is modcloth.com. It has come a long way in becoming one of the most favourites sites visited and bought at in the United States of America. 

It is now an online retailer with a vast, yet carefully curated collection of over 7,500 designs from over 1,200 designers, as well as a growing private label business.
I call this kind of growth and effect "the mushroom sensation" - goes well with the logo of modcloth! ;)

It's very unique with its approach to the viewer - firstly, its very enrapturing; makes you wonder and smile and browse through over and over again. 


This kind of frolic buzz is very amiable... especially for the busy people who go through quite a lot of strict routines in their lives. So for a change, to see something funny and cute makes you want to be a little girl princess all over again. And I don't have to mention it even - what kind of buying this kind of marketing attracts! not to forget their excellent presence on the social media...its awesome.



Haute Cuff Bracelet at modcloth.com

Kombucha over-top at modcloth.com

modcloth.com

New Nail Buffer Set at modcloth.com


Above are a few examples of how modcloth functions...

ModCloth is committed to inspiring personal style and helping customers feel like the best version of themselves.

now.. the question is...

WHO IS SUSAN??.......
Susan Gregg Koger

As Co-Founder and Chief Creative Officer of ModCloth, 
Susan Gregg Koger employs her creative edge and love for 
vintage to inform all things ModCloth — from its careful 
curation of retro goods to the look and feel of the site and 
mobile apps.
Susan still finds time to thrift, play with her pups in parks 
near her San Francisco home, and finds inspiration in eras 
past that help inform ModCloth’s campaigns and 
collections. 
She believes all fashion is vintage-inspired in one way or 
another, and continues to share her fresh outlook on the 
industry with others such as in her Biz Ladies 
Profile on Design*Sponge.

When honored as one of Refinery29’s “30 Under 30, San 
Francisco,”Susan commented, “ModCloth is not just another 
retailer, but a social-shopping community with our 
customer at the center of everything we do.” Susan and her 
husband, fellow Co-Founder and Chief Executive Officer Eric 
Koger, were listed together in Forbes’“30 Under 30” list 
earlier this year, and are continuing to make leaps and 
bounds in their mission to democratize fashion.

For more from Susan, take a virtual tour of her closet, read 
her blog posts, and follow her 
on InstagramTwitterPinterest. Let her marvelous 
musings and knack for fashion inspire your best style!

What I also appreciate is their work conduct - an atmosphere that people working fall in love with, and not so surprisingly - more than 2/3rd of their workforce is FEMALE!!! wow - (this is like too much ;))
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And some more examples...


modcloth.com

modcloth.com

modcloth.com

My personal favourite is :

modcloth.com


And no, the innovative bunch don't stop here - they have a very user-friendly Facebook App by the name ModCloth which has now over 50,000 subscribers!!! Way to go MC!

Also in 2012 they had a staggering 40% YOY growth!! phew!

You can view a lot more such information (especially if you are some sort of a budding e-comm magnate yourself) - on ModCloth's website. Their press-kit gives away a lot as well.. http://cdn0.modcloth.com/images/assets/0002/7807/MC_press_kit.pdf

Looks like there are exciting times ahead for modcloth.com! I can't wait to check them out.. for sure the 'kombucha over top' tops my priority shopping list.

So if you have not yet tried it out - YOU MUST!! ModCloth is very mobile friendly as well - they have several community initiatives like 'Make-The-Cut', 'Style Gallery', 'Fit for Me' etc. They specialise in plus-size clothing too.

Well done so far modcloth.com.. good mad luck for futures..