going trend crazy and shopping MAD at MODCLOTH.com

e-commerce, in gadgets and especially garments has lately taken the world by storm... 

Everything is on-line, your most luxurious up-market items to the most reasonable. And surprisingly, the amount of goodwill and faith it has earned (considering the risks involved in not being able to see and touch the said item actually before buying) - is astounding!


Speaking of which, there are those noteworthy ones which have contributed largely in terms of maintaining high standards and quality as well as operational ethics.

one of the trendiest and simplest on-line websites I absolutely LOVE is modcloth.com. It has come a long way in becoming one of the most favourites sites visited and bought at in the United States of America. 
It is now an online retailer with a vast, yet carefully curated collection of over 7,500 designs from over 1,200 designers, as well as a growing private label business.
I call this kind of growth and effect "the mushroom sensation" - goes well with the logo of modcloth! ;)

It's very unique with its approach to the viewer - firstly, its very enrapturing; makes you wonder and smile and browse through over and over again. 

This kind of frolic buzz is very amiable... especially for the busy people who go through quite a lot of strict routines in their lives. So for a change, to see something funny and cute makes you want to be a little girl princess all over again. And I don't have to mention it even - what kind of buying this kind of marketing attracts! not to forget their excellent presence on the social media...its awesome.

Haute Cuff Bracelet at modcloth.com

Kombucha over-top at modcloth.com

modcloth.com

New Nail Buffer Set at modcloth.com

Above are a few examples of how modcloth functions...

ModCloth is committed to inspiring personal style and helping customers feel like the best version of themselves.

now.. the question is...

WHO IS SUSAN??.......

Susan Gregg Koger

As Co-Founder and Chief Creative Officer of ModCloth, 

Susan Gregg Koger employs her creative edge and love for 

vintage to inform all things ModCloth — from its careful 

curation of retro goods to the look and feel of the site and 

mobile apps.

Susan still finds time to thrift, play with her pups in parks 

near her San Francisco home, and finds inspiration in eras 

past that help inform ModCloth’s campaigns and 

collections. 

She believes all fashion is vintage-inspired in one way or 

another, and continues to share her fresh outlook on the 

industry with others such as in her Biz Ladies 

Profile on Design*Sponge.

When honored as one of Refinery29’s “30 Under 30, San 

Francisco,”Susan commented, “ModCloth is not just another 

retailer, but a social-shopping community with our 

customer at the center of everything we do.” Susan and her 

husband, fellow Co-Founder and Chief Executive Officer Eric 

Koger, were listed together in Forbes’“30 Under 30” list 

earlier this year, and are continuing to make leaps and 

bounds in their mission to democratize fashion.

For more from Susan, take a virtual tour of her closet, read 

her blog posts, and follow her 

on Instagram, Twitter, Pinterest. Let her marvelous 

musings and knack for fashion inspire your best style!

What I also appreciate is their work conduct - an atmosphere that people working fall in love with, and not so surprisingly - more than 2/3rd of their workforce is FEMALE!!! wow - (this is like too much ;))
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And some more examples...

modcloth.com

modcloth.com

modcloth.com

My personal favourite is :

modcloth.com

And no, the innovative bunch don't stop here - they have a very user-friendly Facebook App by the name ModCloth which has now over 50,000 subscribers!!! Way to go MC!

Also in 2012 they had a staggering 40% YOY growth!! phew!

You can view a lot more such information (especially if you are some sort of a budding e-comm magnate yourself) - on ModCloth's website. Their press-kit gives away a lot as well.. http://cdn0.modcloth.com/images/assets/0002/7807/MC_press_kit.pdf

Looks like there are exciting times ahead for modcloth.com! I can't wait to check them out.. for sure the 'kombucha over top' tops my priority shopping list.

So if you have not yet tried it out - YOU MUST!! ModCloth is very mobile friendly as well - they have several community initiatives like 'Make-The-Cut', 'Style Gallery', 'Fit for Me' etc. They specialise in plus-size clothing too.

Well done so far modcloth.com.. good mad luck for futures..

Idan Cohen at the Mercedes Fashion Week NY

Agnona: Baby Steps Forward

With a spanking new Milan premises and a full collection of clothes, shoes, and bags, Agnona is moving forward as a little cousin of the vast Zegna menswear company.

Designer Stefano Pilati is striding forward to build a collection that includes fine winter coats, capes with fringing, and double-face cashmere. And that’s not including a wide range of dresses from draped shapes to slick satin

But Pilati is still waiting to show the women’s clothes on the runway, after successfully creating Zegna’s menswear. 
I asked him why no fashion shows and when things might change. “With a fashion show, you miss the glory of it,” he said. “But now I have started to really enjoy and appreciate the fact that I have the luxury of taking my time, to construct the structure around it, to bring a great team in, and then when I feel ready, which may be soon, to do a fashion show.” But, he continued, “I will also question how the fashion show will be, because maybe I will find a new format for it. Apparently people like very much to touch the clothes, and to have this kind of proximity.”

“The reality is that the kind of fashion that I love is to see clothes in movement. I don’t work with themes or anything; it is more about the research on cuts and also the allure. That is what I miss and why I will probably think of a way to show it.”

Zegna CEO Gildo Zegna has been exceptionally patient in allowing Pilati’s slow steps forward, but he believes that the investment in a new Agnona headquarters, while using the Zegna mill for woollen products, is the path for the future. The executive also plans for an expansion of wholly-owned stores while keeping the mainly wholesale business.

Would he like to see Agnona on the runway? “This is already an enormous step,” Gildo says, “and a show is food for thought.”

Badgley Mischka at Mercedes Fashion Week.

Prada’s Milan fashion week show goes for heightened femininity

Models wear fondant fancy colours and princessy accessories, as Miuccia Prada confounds expectations once more

Models wear creations for Prada women’s autumnl-winter 2015 collection at Milan fashion week. Photograph: Antonio Calanni/AP

Miuccia Prada has built a multimillion-euro business on confounding expectations. Her autumn/winter 2015 Prada on Thursday was no exception.

If anything, Prada’s many fans suspected this collection would be sombre and unisex. That was the flavour of the brand’s menswear presentation in January, which featured an even split of male and female models and was described as “the first part of the autumn/winter 2015 fashion show”. This, then, was to be the second part. 

In fact, it was an excessively feminine show. Models were all female and wore suits in fondant fancy colours styled with long, princessy leather gloves. Dresses were empire line and decorated with bows.

Models’ high ponytails recalled Grace Kelly’s regal up dos; a repeated flower motif appeared as a hair clip and as brooches. From dress coats to low “v” backless tops to strappy dresses, the silhouette felt like a futuristic take on the 1960s, thanks in part to the use of a fabric that Mrs Prada afterwards described as a “type of jersey”, which gave the clothes a flat Jetsons texture.

A repeated pattern, which Prada explained was a magnified digital print of a molecule, added to this futuristic sense. So, too, did the set, which had the corrugated steel and antechambers of a spaceship. 

There were plenty of typically Prada twists. As well as two-tone Mary Jane sandals that look certain to set tills ringing, many of the shoes were outright ugly – tight rubbery knee-high boots with thick, contrasting soles that squeaked as models walked – and the colour combinations (a chartreuse dress over a lime green shirt with Barbie pink cuffs appeared paired with a bottle green jumper) often went beyond beautiful to downright weird.

Backstage, Prada wore a low key uniform-like outfit – a black kilt and matching blazer with epaulettes over a crisp white shirt – with last season’s skyscraper-inspired gold wedge heels.

With typical ambiguity she said that the collection had three titles: “soft pop”, “variation on beauty” and a sense of being “about thinking” rather than “about a fantasy”.

It was full of references to “real and fake,” and was also about “impossible beauty and the cliche of what women like.” Yes, there were princesses on the catwalk, she said, “but I hope there was irony there”.

Prada’s shows are famous for setting the agenda in fashion, so trend-watchers will keenly note this vision of heightened femininity. Hemline geeks will be aware, too, that her skirt-lengths were just above the knee – a fresh approach in a sea of mini and midi skirts – while trousers were awkward kick flares cut above models’ ankles. 

One thing’s for certain – from the bags the models carried, in a variety of shapes, to sunglasses, costume jewellery and layers of knitwear over shirts – there was plenty to buy at a variety of price points.

This comes just a week after Prada announced a 1% fall in sales in 2014, following stellar growth of 9% and 29% in 2013 and 2012. Thursday’s bright, attention-grabbing, commercial but unexpected and brainy collection is the kind of solution a complex brand like Prada is looking for.

the guardian