going trend crazy and shopping MAD at MODCLOTH.com

e-commerce, in gadgets and especially garments has lately taken the world by storm... 

Everything is on-line, your most luxurious up-market items to the most reasonable. And surprisingly, the amount of goodwill and faith it has earned (considering the risks involved in not being able to see and touch the said item actually before buying) - is astounding!


Speaking of which, there are those noteworthy ones which have contributed largely in terms of maintaining high standards and quality as well as operational ethics.

one of the trendiest and simplest on-line websites I absolutely LOVE is modcloth.com. It has come a long way in becoming one of the most favourites sites visited and bought at in the United States of America. 
It is now an online retailer with a vast, yet carefully curated collection of over 7,500 designs from over 1,200 designers, as well as a growing private label business.
I call this kind of growth and effect "the mushroom sensation" - goes well with the logo of modcloth! ;)

It's very unique with its approach to the viewer - firstly, its very enrapturing; makes you wonder and smile and browse through over and over again. 

This kind of frolic buzz is very amiable... especially for the busy people who go through quite a lot of strict routines in their lives. So for a change, to see something funny and cute makes you want to be a little girl princess all over again. And I don't have to mention it even - what kind of buying this kind of marketing attracts! not to forget their excellent presence on the social media...its awesome.

Haute Cuff Bracelet at modcloth.com

Kombucha over-top at modcloth.com

modcloth.com

New Nail Buffer Set at modcloth.com

Above are a few examples of how modcloth functions...

ModCloth is committed to inspiring personal style and helping customers feel like the best version of themselves.

now.. the question is...

WHO IS SUSAN??.......

Susan Gregg Koger

As Co-Founder and Chief Creative Officer of ModCloth, 

Susan Gregg Koger employs her creative edge and love for 

vintage to inform all things ModCloth — from its careful 

curation of retro goods to the look and feel of the site and 

mobile apps.

Susan still finds time to thrift, play with her pups in parks 

near her San Francisco home, and finds inspiration in eras 

past that help inform ModCloth’s campaigns and 

collections. 

She believes all fashion is vintage-inspired in one way or 

another, and continues to share her fresh outlook on the 

industry with others such as in her Biz Ladies 

Profile on Design*Sponge.

When honored as one of Refinery29’s “30 Under 30, San 

Francisco,”Susan commented, “ModCloth is not just another 

retailer, but a social-shopping community with our 

customer at the center of everything we do.” Susan and her 

husband, fellow Co-Founder and Chief Executive Officer Eric 

Koger, were listed together in Forbes’“30 Under 30” list 

earlier this year, and are continuing to make leaps and 

bounds in their mission to democratize fashion.

For more from Susan, take a virtual tour of her closet, read 

her blog posts, and follow her 

on Instagram, Twitter, Pinterest. Let her marvelous 

musings and knack for fashion inspire your best style!

What I also appreciate is their work conduct - an atmosphere that people working fall in love with, and not so surprisingly - more than 2/3rd of their workforce is FEMALE!!! wow - (this is like too much ;))
**************************************************

And some more examples...

modcloth.com

modcloth.com

modcloth.com

My personal favourite is :

modcloth.com

And no, the innovative bunch don't stop here - they have a very user-friendly Facebook App by the name ModCloth which has now over 50,000 subscribers!!! Way to go MC!

Also in 2012 they had a staggering 40% YOY growth!! phew!

You can view a lot more such information (especially if you are some sort of a budding e-comm magnate yourself) - on ModCloth's website. Their press-kit gives away a lot as well.. http://cdn0.modcloth.com/images/assets/0002/7807/MC_press_kit.pdf

Looks like there are exciting times ahead for modcloth.com! I can't wait to check them out.. for sure the 'kombucha over top' tops my priority shopping list.

So if you have not yet tried it out - YOU MUST!! ModCloth is very mobile friendly as well - they have several community initiatives like 'Make-The-Cut', 'Style Gallery', 'Fit for Me' etc. They specialise in plus-size clothing too.

Well done so far modcloth.com.. good mad luck for futures..

Idan Cohen at the Mercedes Fashion Week NY

Agnona: Baby Steps Forward

With a spanking new Milan premises and a full collection of clothes, shoes, and bags, Agnona is moving forward as a little cousin of the vast Zegna menswear company.

Designer Stefano Pilati is striding forward to build a collection that includes fine winter coats, capes with fringing, and double-face cashmere. And that’s not including a wide range of dresses from draped shapes to slick satin

But Pilati is still waiting to show the women’s clothes on the runway, after successfully creating Zegna’s menswear. 
I asked him why no fashion shows and when things might change. “With a fashion show, you miss the glory of it,” he said. “But now I have started to really enjoy and appreciate the fact that I have the luxury of taking my time, to construct the structure around it, to bring a great team in, and then when I feel ready, which may be soon, to do a fashion show.” But, he continued, “I will also question how the fashion show will be, because maybe I will find a new format for it. Apparently people like very much to touch the clothes, and to have this kind of proximity.”

“The reality is that the kind of fashion that I love is to see clothes in movement. I don’t work with themes or anything; it is more about the research on cuts and also the allure. That is what I miss and why I will probably think of a way to show it.”

Zegna CEO Gildo Zegna has been exceptionally patient in allowing Pilati’s slow steps forward, but he believes that the investment in a new Agnona headquarters, while using the Zegna mill for woollen products, is the path for the future. The executive also plans for an expansion of wholly-owned stores while keeping the mainly wholesale business.

Would he like to see Agnona on the runway? “This is already an enormous step,” Gildo says, “and a show is food for thought.”

Badgley Mischka at Mercedes Fashion Week.

Spring Fashion’s ’70s Look Is Not So Far Out (MEN)

In what may be menswear’s biggest throwback to the 1970s' in 20 years, there's not a bell-bottom, frill or platform boot in sight

Caruso jacket, pocket square and scarf, price upon request, all carusomenswear.com; Lou Dalton trousers, £280, loudalton.com; Fendi sweater, £400, fendi.com PHOTO: FOR ALL PICTURES, PHOTOGRAPHER: CAMERON MCNEE AT ONE REPRESENTS; STYLIST: MARCUS LOVE AT ONE REPRESENTS; GROOMING: JOHN MULLAN AT THE LONDON STYLE AGENCY USING KAPELLO; MODEL: JAMES ROUSSEAU AT SELECT MODEL MANAGEMENT; RETOUCH: THE LAUNDRY ROOM LONDON; PRODUCTION: ROSIE AT ONE

By 

ANDERS CHRISTIAN MADSEN

Feb. 26, 2015 3:35 p.m. ETWSJ

BELL-BOTTOMS, SHIRT FRILLS and platform boots. For a season that’s shaping up to be menswear’s big throwback to the 1970s, the decade’s most recognizable hallmarks are conspicuously absent—but it’s far from an oversight. Unlike some of fashion’s previous forays into the disco era, the new ’70s nostalgia is more reality than retro.

Take that trademark brown suede coat, reinterpreted at Louis Vuitton: Its pointed lapels were left intact, but it was otherwise stripped down and simplified, with no hint of the pimp. Likewise, the signature ’70s safari jacket came back to life at Berluti—roomier in cut and with more restrained pocket details, but with the slimming attributes of a belted waist. At Saint Laurent, prairie boots with raised heels, worn with snug jeans and a denim jacket, looked modern, relevant and wearable—but with the edge that comes with a glance in the rearview mirror.

Berluti jacket, £2,277, berluti.com; Paul Smith trousers, £685, and belt, £85, both paulsmith.co.uk; Caruso shirt, price upon request, carusomenswear.com; Pantherella socks, £15, pantherella.com; Louis Leeman shoes, £800, LouisLeemanParis.com; Bremont watch,£3,595, bremont.com PHOTO:PHOTOGRAPHER: CAMERON MCNEE

The ’70s have presented a point of fascination and a challenge in menswear ever since designers started revisiting the decade in the mid-to-late ’90s. Tom Ford, newly crowned as creative director of Gucci in 1994, was responsible for a wave of flared jeans and silky shirts that eventually became trend gospel around the turn of the millennium. But the look flooded the fashion landscape to the point of saturation, and most offerings that followed never really caught on.

Yet the era stands for a mode of dressing that shouldn’t be lightly written off, according to Ben Cobb, editor of Another Man magazine, and one of the most dapper adherents of the decade. “Seventies men’s style represents masculinity, elegance and a certain loucheness—the holy trinity for any stylish man,” he says. “It’s an opportunity to show a little flamboyance, a chance to be more playful with menswear and experiment with exciting elements like fur, silk and maybe even heels.”

In a world that’s still in financial recovery, and whose hardships over the past decade have been reflected in the rigidness of trends such as normcore—the recent craze for anonymous down-dressing—the more glamorous elements of ’70s menswear may feel like a shock to the system. But as it turns out, we have more in common with the era Tom Wolfe dubbed “the ‘Me’ decade” than you might expect.

Saint Laurent suede jacket, £1,997, shirt, £482, and scarf, £145, all ysl.com; Louis Vuitton trench coat, £7,500, louisvuitton.com; Dita sun-glasses, £300, selfridges.com PHOTO: PHOTOGRAPHER: CAMERON MCNEE

“We now look back nostalgically to the ’70s as a lost world of the real, where everything is as weird as the Jurassic,” says Andy Martin, cultural commentator and philosophy lecturer at Cambridge University. “But [it] at least represents an escape from the virtual, and the chatter of ceaseless communication.”

The period, Mr. Martin adds, was a revolt against the dreaminess and revolution of the 1960s, where everything was mutable. “The ’70s reaffirms the resistance of the real,” he says. “Flower Power terminated, bodybuilding is expanding; masculinity is exaggerated, inflated, bulked-up—similarly, lapels and mustaches.”

No decade did casual quite like the ’70s, and spring’s modern take is just as rich on options, in the expected earthy tones and luxe finishes. But you won’t look like John Travolta’s Tony Manero in these duds—though walking down the street in a Saint Laurent printed brown suede jacket or Burberry Prorsum’s velvet trousers in a contemporary cut might give you his swagger.

Louis Vuitton suit, £2,210, louisvuitton.co; Caruso shirt, price upon request, carusomenswear.com; Paul Smith tie, £85, paulsmith.co.uk ; Bremont watch, £4,495, bremont.com; Ede & Ravenscroft pocket square, £45, edeandravenscroft.com; Mr Hare boots, £499, mrhare.com; Tusting leather briefcase, £470, and computer folio, £269, both tusting.co.uk PHOTO: PHOTOGRAPHER: CAMERON MCNEE

The season’s formal look, hinged around a tailored three-piece evening suit with the rounded shawl lapel, is equally appealing and achievable—think a young Robert Redford by night. And at both ends of the spectrum, are the Alpha and Omega of a modern ’70s look: accessories. Add a braided belt, a casually tied silk scarf, aviators or perhaps a standout briefcase for day. At night, try more discreetly opulent elements like suede evening loafers—preferably with a crest—and classy gold cuff links at night.

Another Man’s Mr. Cobb says spring’s modern update of these period references is rooted in the same realistic but adventurous freedom that reigned supreme in the Seventies. “The ’70s was a decade of political and economic uncertainty—especially in Europe—and saw the appearance of a more skeptical, grown-up attitude after the blind, childlike optimism of the ’60s,” he says. “That sense was reflected in ’70s fashion and definitely chimes with the world today.”

But the decade’s influences coming through in menswear today aren’t all down to the economic zeitgeist. Even before the suave Don Draper gets his groomed, manly hands on a Seventies suit in the concluding installments of “Mad Men” later this year, cultural tastemakers abound.

Louis Vuitton jacket, £3,230, louisvuitton.com; Caruso linen shirt, price upon request, carusomenswear.com; John Varvatos jeans, £145, johnvarvatos.com; Paul Smith belt, £99, paulsmith.co.uk ; Saint Laurent boots, £2,594, ysl.com; Pantherella socks, £15, pantherella.com; Larsson & Jennings watch, £345, larssonandjennings.com PHOTO: PHOTOGRAPHER: CAMERON MCNEE

The V&A’s David Bowie exhibition, a major hit in 2013, reopens at the new Philharmonie de Paris on March 3. And movies such as “American Hustle” and “Anchorman 2,” both released in 2013, have revisited the period, taking it beyond the cheap frills and disco clichés of Studio 54 and ABBA, and providing a more masculine take on the fashions of the era that appeals to regular guys.

“Watching ‘Anchorman,’ I fell in love with the suits and ties,” says Stanley Leeson, a 30-year-old soccer-recruitment consultant from London, referring to the first film in the franchise. “I think the sense of fun and flamboyance you got from the actors wearing those outfits is an indication of the mind-set of revisiting ’70s menswear: ‘Did they really get away with that?’ Yet a lot of those styles look amazing now.”

Mr. Leeson has been a devotee since he discovered ’70s clothing as a teenager scouring vintage shops. It was down, he says, to “lots of experimentation. I ended up favoring the colors, cuts and styles.”

Saint Laurent suede jacket, £1,997, and shirt, £482, both ysl.com PHOTO: PHOTOGRAPHER: CAMERON MCNEE

Above all, he likes the smartness of the look. “ ‘A vision in brown’ is a joke I make to my friends,” Mr. Leeson notes, stressing that he doesn’t do bell-bottoms. His style is defined—like this season’s looks—by more formal garments in skinny cuts, with patterned shirts. “The ’70s look has a timeless throwback quality to it that makes me feel part of something bigger,” he says. “The references are more subtle than the latest high street trend...but it remains identifiable and different. There’s a tremendous freedom to that.”

It’s a freedom that’s reflected in the heart of Seventies culture—“a refusal to conform,” Mr. Leeson says, “not just for the sake of it, but to experiment and try something out of the ordinary.”

Something to keep in mind next time you’re online or in the store.

Versace Embraces Greece and the Hashtag

It was high tech and high drama at Versace as the Greek key, which has long been one of the company’s signatures, appeared on a giant metallic structure at the back of the runway and as a pattern on sweaters, bags, shoes – and the Internet.

The key motif – make that #greek for a hashtag – was embedded in the quilted suede bags that Donatella Versace was showing off backstage. The symbol was also worked into the Perspex heels of boots that climbed up and away in patent leather and suede until they reached thigh high, under brief dresses.

There are people who might consider it discomforting to build a collection around a reference to a country that is currently in the news more for its debt problems than its ancient history, but this Greek key has long been a Versace symbol. And why would Donatella let a pan-European financial crisis change her fashion plans? 

Instead of slashing debt, her eyes were on slashing dresses, which were split up the side and set at an angle as if in a geometry lesson. In vivid primary shades of scarlet, grass green, and sunshine yellow, leather popped out on the runway, while the few quieter pieces included a compass-drawn cape or a rounded fur.

Since Donatella took her bow in a super-skinny pants suit, narrow trousers were also part of the collection. 
The game of keys was mildly challenged by a play on words: ‘Versace’ broken into a mix of letters, which is something I remember from Gianni’s ‘Circus’ collection from so many moons ago

Donatella did not have much new to say, but the collection was presented con brio. She herself seemed unsure as to what the Greek key hashtag would do or whether it was actually an emoji that could be added on to texts and messages to express yourself. I am tempted to say that it was all Greek to her. 

Donatella was adamant about the advantage to Versace of the new digital adventure, however. “I know in my mind and my heart that with the archive – I do not want to look at it any more,” she said. “Thank God for the archive. But now it is time to forget, let go, and think of the future.” 

suzy menkes - vogue paris